What this product measures
Combines population scale, household income, digital access, media context, economic capacity and employment strength.
Primary audience: advertisers, agencies, media companies, franchises and local businesses.
How to use it: Use it to prioritize markets before committing campaign dollars, media planning effort or localized creative.
Governed methodology
Family-level ranking, not duplicated Area Codes.
Combines audience scale, households, purchasing-power context, digital access, media-market rank, economic capacity and employment magnet strength.
Advertising-market reach and capacity signal; campaign fit still depends on product and audience.
Read the publication methodology →